I was active duty Air Force for 26 years. I agree with you that throughing the military into ads about things non-military presents to the world that we have a militaristic focus. I think Teddy said it best, "Speak softly" and we should portray our nation's focus on the good life as it should be. But "Carry a big stick" is a cautionary recommendation we should follow too.
BOTTOM LINE: I would not have included the military scenes particularly in light of the strong opposition the original singer had to anything military.
That having been said, I love the ad and its portrayal that each new generation brings in new blood but follows the general course of the past. The more things change . . . .
I was active duty Air Force for 26 years. I agree with you that throughing the military into ads about things non-military presents to the world that we have a militaristic focus. I think Teddy said it best, "Speak softly" and we should portray our nation's focus on the good life as it should be. But "Carry a big stick" is a cautionary recommendation we should follow too.
BOTTOM LINE: I would not have included the military scenes particularly in light of the strong opposition the original singer had to anything military.
That having been said, I love the ad and its portrayal that each new generation brings in new blood but follows the general course of the past. The more things change . . . .